Tips & strategy
The single biggest improvement most players can make is to stop chasing the apple in a straight line. Move in wide loops around the outside of the board and let the apple come to you. A direct dash across the middle leaves your tail cutting the grid in half, and half a grid is where snakes die.
Once your tail is long, treat it as a wall you built yourself. Before you commit to a turn, look at where the tail will be two or three moves from now, not where it is right now. The segments closest to the head move away as you travel, so a gap that looks sealed is often open by the time you reach it.
Late in a run, the safest pattern is to follow your own tail in a tight spiral, tightening or loosening the loop to burn time until the apple spawns somewhere reachable. It feels passive, but a snake that survives an awkward apple placement scores more than one that lunges for it and boxes itself in.
Because the edges wrap, the border is the most valuable real estate on the board. Hugging an edge costs you nothing and keeps the open middle available as an escape route. Players who learn to use the wrap deliberately, entering one side to arrive somewhere useful on the other, pick up a surprising amount of extra length.